ATC SM TOFU - Cognitive Linker Reframe

SM TOFU - Cognitive Linker Reframe

13 mechanics × 2 variations = 26 generations. Top of funnel: problem-aware reframing for the Independence Keeper (60-something, fears the small forgettings might mean something). Reframe: the card is a memory exoskeleton -- reading glasses for the mind. It catches what slips so the big things stay yours. Card surface stays plain -- no wordmark, no logo, just the Apple Find My badge.

01

find it anywhere

1:1
SOURCE (SpotMinders)
V1
V2
02

wirecutter pick

1:1
SOURCE (SpotMinders)
V1
V2
03

wallet located

1:1
SOURCE (SpotMinders)
V1
V2
04

google find wallet

9:16
SOURCE (SpotMinders)
V1
V2
05

google lost wallet

1:1
SOURCE (SpotMinders)
V1
V2
06

never walk away

9:16
SOURCE (SpotMinders)
V1
V2
pending
07

less wallet hunting

9:16
SOURCE (SpotMinders)
V1
V2
pending
08

slide it in

9:16
SOURCE (SpotMinders)
V1
V2
09

margaret found it

9:16
SOURCE (SpotMinders)
V1
V2
10

locate everything

9:16
SOURCE (SpotMinders)
V1
V2
11

four features

9:16
SOURCE (SpotMinders)
V1
V2
12

thirty second setup

9:16
SOURCE (SpotMinders)
V1
V2
pending
13

mom whats that card

9:16
SOURCE (SpotMinders)
V1
V2